MosBuild’s targeted visitor audience – who you can meet as an exhibitor

 In Articles, News Events

It’s Russia’s leading international build and interiors exhibition, each year bringing the industry together for four days of business, meetings, and talks.

MosBuild annually attracts an impressive visitor audience of over 77,300 industry professionals from across 82 regions of Russia and 65 other countries.

But who are they and what are they looking for from MosBuild’s exhibitors?

Who are MosBuild’s visitors?

They’re the industry’s top buyers – all key names on the market attending to find new and exciting products and materials from around the world and develop relationships with their manufacturers and suppliers.

Working across wholesale, distribution, retail, construction and finishing works, interior design, and architecture, they cover the whole build and interiors industry in Russia and beyond.

The majority, 46,287 come from Moscow and the Moscow region, whilst 26,296 come from other regions of Russia, and the remaining 4,545 travel to MosBuildfrom other countries.

The calibre of MITT’s visitors is extremely high – 71% hold senior management positions or own their own companies.

What are MosBuild visitors looking for?

Due to its scale and range of high-profile exhibitors, MosBuild is the very best place to discover the latest development and products, and many visitors use the show to source materials for the coming year. In fact, 84% of visitors in 2019 said they attended to source general information, goods or services for their business.

MosBuild visitors are looking for:

With such a large audience, MosBuild makes the very best place to put your brand and products in front of your target audience.

In fact, they are exactly the people exhibitors want to meet and do business with, with the show’s agenda of events helping to attract a highly-targeted audience. In 2019, 90% of exhibitors were satisfied with the quality of visitors.

“We’ve been exhibiting at MosBuild for many years and we really see the quality improving,” says ArkadijBliumin, Head of Business Development at Veika.“We’re pleased that a lot of designers and architects are visiting the show and they’re interested in new technologies and something new, it’s really very good.If there’s the same quality as this year and the same atmosphere, we’ll definitely be back.”

Meet the market at MosBuild 2020

Exhibiting at MosBuild is the very best way to meet all these people face-to-face, a key part of doing business in Russia. It also brings the market to you – under one roof, across four days.

If you’d like to grow your business on the Russian market, MosBuild 2020 is the place to be.

Contact us today to find out more about your participation options at Russia’s no.1 build and interiors event.


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